Tourism
Background
The tourism theme is being led by East Midlands Tourism (EMT) working closely with the Destination Management Partnerships, Strategic Sub-regional Partnerships and other stakeholders at sub-regional level.
EMT have undertaken a full analysis of the 2012 Games opportunities for the tourism sector which has culminated in a series of recommendations from Scott Wilson in ‘Understanding the Tourism Opportunity presented by the London 2012 Olympics’.
Recommendations include:
- Packages specifically designed to cater for elite athletes
- Existing events and festivals linked to the Cultural Olympiad
- Complementary marketing programmes that are closely linked to the national strategy (published in Spring 2007)
- East Midlands region representation within the Olympic Park during the Games period
- Packages for international spectators, potentially either using the region as a base during the Games or extending their stay.
EMT’s strategy towards 2012 is directed by the 2012 Games Tourism Steering Group, which is chaired by EMT Chief Executive Richard Dickinson. The group comprises of prominent members of the tourism and sports sectors.
To view the membership of the group click here
East Midlands Strategy
We have recently completed a consultation exercise to develop a region wide strategy for maximising the benefits of the Games. We have thoroughly reviewed the comprehensive feedback received and this forms the basis of the East Midlands Strategy for the 2012 Games.
To request a hard copy of the document or to find out how you can get involved in helping deliver any aspect of the strategy please email regionalcoordinator@emd.org.uk
Useful Websites
East Midlands Tourism
www.eastmidlandstourism.co.uk
Useful Contacts
Nicola Rollason
Investment and Appraisal Manager
East Midlands Tourism
nicola.rollason@emd.org.uk
0115 988 8520
